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Creator of the Itternal Pop genre.
Developed it from age 14 to 32.
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Album "I Quitted Hell":
— Toxic 14 (English)
— Agony 32 (Russian)
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Manifest:
Mission – Fuck Your Mission.
This comes from the framework of metamodernism.
I never trusted it.
Separation, to me, is fake.
Just another form of mass control.
Imagine this: we are people-brands.
Accordingly, everyone must have a socially acceptable mission to “save the world.”
It’s psychopathy. Dishonesty.
Which means it’s a destructive vector, leading straight to dystopia.
Mental disorders are rising, so is apathy in society. Suicides.
Fuck your mission is a social suicide experience —
like a bride who runs from her own wedding
to crash a vampire party.
She’s dead to everyone.
But what kind of life is that,
if she’s dead to everyone?
Fuck your mission is a sigh — before that, I was already dead.
It’s not about destroying society or morality.
It’s about one of the most important paradigms of thought.
Hevien Price
I am a self-born genius — a defiant rebel with no compromise —
the creator of Itternal Pop,
digging deeper and deeper from the depths of the underground,
and, paradoxically, from within the limits of the underground itself.
Radical honesty — bordering on madness.
I’ve been immersed in art since childhood,
but the path was anything but linear.
After earning my Bachelor's degree in Innovation Studies from MESI, I studied music production at Wordshop Vinzavod under Oleg Nesterov.
There, I created my second band and began working on a pop album, deliberately stepping away from the underground scene.
After two years of work, the album was finished.
But the death of one of the group members, along with other factors, led me to never release the project.
The real issue was this: it simply wasn’t the kind of product I wanted to bring into the world.
That’s when I created the project Doctor Doktol, which split my career into “before” and “after.”
It was wildly underground and received a lot of positive response, but it was only a stage —
a release from the burden of working on Pop Music.
That was my ninth year working on a personal music album.
I scrapped everything.
And then it hit me: genre boundaries felt like a flea glass —
that experiment where fleas jump only as high as the glass allows, even after it’s removed.
As I continued walking through this corridor of realizations,
I saw that as a child I was Orthodox, then an atheist.
But eventually, even as an atheist, I began searching for encounters — with God and the Devil.
In one such attempt, I took four tabs of LSD, following to the letter the “manual” left by Pelevin in Generation P.
What followed was a period of total reset — the birth of the genre Itternal Pop,
a natural response system to the cages I’d always loathed being in.
Itternal Pop was born in relative isolation — since the moment of my “rebirth.”
Four years of meditation, cutting off social ties and working solely on the product I had been moving toward my whole life:
a genre of music. A sound.
At the same time, I was developing my own style of color theory, filming thousands of videos I never published —
meant to form The White Comedy, a story about the owner of all existence.
Patiently and meticulously, I searched for — and found — the slave within me.
In parallel with sound and colorwork, I developed a philosophical treatise:
Neoppositary Disdominance —
an upgrade to power that aims to liberate both masters and slaves from their mutual over-dependency.
Applying it in personal relationships, I encountered failure again and again —
but I believed the idea that came to me was true. I was simply implementing it wrong.
Now, at version 3.5, it has made enormous progress and might even be considered a success.
However, it holds no meaning if my offer is irrelevant to the supreme power —
The Vampire.
So, instead of founding some silly cults or overthrowing powers,
I began working on the Art-IT Conglomerate GLD: Gott Loves Devil —
while simultaneously diving into a magical ritual that has lasted for years.